Context:
The power discoms in the national capital are gearing up to make the ‘Earth Hour’ a success by encouraging their consumers to switch off non-essential lights and electric appliances for one hour on March 23 night.
Relevance:
GS III: Environment and Ecology
Earth Hour
- Nature: A global grassroots movement aimed at promoting environmental awareness and encouraging action to safeguard the planet.
- Organizer: World Wildlife Fund (WWF).
- Origins: Initiated in Sydney, Australia, in 2007 as a symbolic event to turn off lights.
- Global Reach: Has evolved into a worldwide movement with participation from over 190 countries and territories.
- Annual Occurrence: Held towards the end of March each year.
- Objective: Encourage individuals and communities to switch off non-essential lights for one hour, from 8:30 p.m. to 9:30 p.m. local time, highlighting climate change issues and emphasizing energy conservation.
- Participation: Governments and organizations globally join by turning off lights in their buildings, monuments, and landmarks.
World Wildlife Fund (WWF) – Key Facts
- Establishment: Founded in 1961 in Morges, Switzerland.
- Primary Focus: Protection of endangered wildlife species and conservation of natural habitats.
- Mission: “To stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature.”
- Collaborative Approach: Engages with various partners, including governments, industries, and local communities, to address environmental challenges and devise sustainable solutions.
-Source: Business standards
