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About Kasturi Cotton Bharat


Recently, the Union Minister of Textile, Commerce & Industry, Consumer Affairs and Food & Public Distribution launched website of Kasturi Cotton Bharat.


GS II: Government Policies and Interventions

About Kasturi Cotton Bharat:

  • Kasturi Cotton Bharat is a collaborative initiative involving the Ministry of Textiles, the Cotton Corporation of India, various trade bodies, and the industry.
  • Its primary objective is to promote self-regulation by taking full responsibility for branding, traceability, and certification of Indian Cotton.
  • This initiative aims to enhance the competitiveness of Indian cotton in the global market while creating a sustainable ecosystem for all stakeholders in the cotton industry.
Key points about Kasturi Cotton Bharat:
  • The initiative operates on the principles of self-regulation.
  • It is responsible for branding, traceability, and certification of Indian Cotton.
  • The goal is to improve the competitiveness of Indian cotton globally.
  • The initiative provides a digital platform for information and updates.
  • Ginning mills across the country are authorized to produce the Kasturi Cotton Bharat brand following specified protocols.
  • To ensure traceability throughout the supply chain, QR-based certification technology will be employed at various processing stages. Additionally, a blockchain-based software platform will offer end-to-end traceability and transaction certificates.
  • The Cotton Textiles Export Promotion Council (TEXPROCIL) has been designated as the implementing agency for the traceability, certification, and branding of “KASTURI Cotton India.”

December 2023