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10–20 Minute Delivery Model & Gig Workers 

Why in News?

  • On 31 December, over 1 lakh gig and platform workers went on strike across India.
  • Memorandum submitted to Union Labour Minister Mansukh Mandaviya demanding:
    • Immediate withdrawal of 10–20 minute delivery models.
    • Priority to worker safety, income stability, and accountability of platforms.
  • Renewed debate on:
    • Adequacy of four Labour Codes in protecting gig workers.
    • Regulation of algorithm-driven work systems.
  • Contextual relevance due to:
    • Rapid expansion of quick commerce.
    • Projections by NITI Aayog that 2.35 crore workers will be part of the gig economy by 2029–30.

Relevance

GS II (Governance & Social Justice)

  • Labour reforms and adequacy of Labour Codes.
  • Social security coverage of gig and platform workers.
  • Role of State in regulating new forms of work.
  • Worker safety, dignity of labour, and grievance redressal mechanisms.

GS III (Economy, Technology & Employment)

  • Gig economy and platform capitalism.
  • Impact of AI and algorithms on labour markets.
  • Employment generation vs job precarity.
  • Urban logistics, quick commerce, and informalisation of work.

What is the 10–20 Minute Delivery Model?

  • Ultra-fast delivery promise driven by competitive business strategy, not essential consumer demand.
  • Initiated by private platforms; replicated to avoid market loss.
  • Relies on:
    • Dense urban logistics.
    • Algorithmic task allocation.
    • High-pressure human labour rather than pure technological efficiency.

Key Concerns with the 10–20 Minute Delivery Model

1. Worker Safety & Human Cost

  • Time compression leads to:
    • Rash driving, traffic violations, accident risks.
    • Physical exhaustion and mental stress.
  • Speed is extracted from workers, not created by technology.

2. Algorithmic Control & Precarity

  • Work allocation, incentives, ratings, and deactivations controlled by opaque algorithms.
  • Risks:
    • Sudden ID blocking without explanation.
    • Income volatility and psychological stress.
  • No statutory right to explanation, appeal, or grievance redressal.

3. Unequal Risk Allocation

  • Tech infrastructure and marketing costs treated as fixed.
  • Labour treated as the only adjustable variable.
  • Workers effectively subsidise platform growth through risk-bearing.

Economic Context: Why Platforms Defend the Model ?

  • Quick commerce growth trajectory:
    • ~₹50,000 crore market (2025).
    • Expected to reach ₹1–1.5 lakh crore in next 2 years.
    • Industry CAGR ~28%.
  • Online grocery market projected growth: 40–50%.
  • Generates rapid, low-entry-barrier employment in an economy with:
    • ~20 million new workforce entrants annually.
    • Only ~2 million formal jobs created per year.

Are the Labour Codes Adequate for Gig Workers?

Structural Limitations

  • Gig workers explicitly excluded from employee status.
  • No entitlement to:
    • Minimum wages.
    • Regulated working hours.
    • Paid leave, overtime, or collective bargaining.

Social Security Provisions: Weak & Non-Mandatory

  • Social Security Code mentions:
    • Accident insurance, maternity benefits, welfare schemes.
  • Issues:
    • Non-binding nature.
    • No guaranteed funding ratios.
    • Registration on e-SHRAM offers identification, not assured benefits.

Algorithmic Blind Spot

  • No regulation of:
    • Automated penalties.
    • Task allocation logic.
    • Deactivation decisions.
  • Absence of transparency or accountability mechanisms.

Debate: Protection vs Platform Viability

Platform-Side Argument

  • Over-regulation may:
    • Reduce flexibility.
    • Increase costs.
    • Shrink gig opportunities.
  • High attrition suggests workers value flexibility.
  • Fear of “killing the golden goose” in a fast-growing employment segment.

Worker-Centric Argument

  • Evidence shows ~80% of gig workers are full-time.
  • For millions, gig work is primary livelihood, not supplemental income.
  • Core demands are basic, not radical:
    • Predictable minimum earnings.
    • Safety cover.
    • Protection from arbitrary deactivation.
    • Data and algorithmic transparency.

Impact of AI on Gig Work: Future Risks

  • AI likely to:
    • Intensify surveillance and control.
    • Enable faster, cheaper worker replacement.
    • Reduce human discretion and dialogue.
  • Workers risk becoming:
    • More disposable.
    • One algorithm update away from income loss.

Way Forward: Regulatory Balance

  • Avoid binary of “consumer convenience vs worker welfare”.
  • Key policy directions:
    • Minimum floor income and insurance mandates.
    • Algorithmic transparency and explainability norms.
    • Independent grievance redressal mechanisms.
    • Shared responsibility where control implies obligation.
  • Parallel focus on:
    • Expanding labour-intensive manufacturing to absorb workforce surplus.

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