Context : At the WAVES Summit 2025 in Mumbai, Prime Minister Narendra Modi pitched India as a rising hub of the orange economy—focused on creativity, culture, and intellectual property. He urged global content creators to “create in India, create for the world,” highlighting the country’s cultural inclusivity and digital growth.
Relevance : GS 3(Indian Economy)
Highlights from PM’s Speech
- Promotion of the Orange Economy:
- Modi positioned India as a rising “orange economy” — the creative economy driven by culture, art, and intellectual property.
- Emphasis on “Create in India, create for the world” to attract global content creators.
- Cultural Inclusivity as a Strength:
- Asserted India’s historical openness to other cultures (e.g., Parsis, Jews).
- Indian culture’s strength lies in respecting and integrating foreign cultures.
- Support for Content Creators:
- Encouraged Indian creators contributing to a global creative wave.
- Noted the increasing global reach of Indian entertainment through subtitled content and digital formats.
- Promised governmental support for the creative industry.
- Responsible Creativity:
- Stressed the need for creators to respect human sensitivities and sensibilities.
- Warned against dehumanization: “We want to enrich humans, not turn them into robots.”
Global & Strategic Significance
- Soft Power Diplomacy:
- Leveraging India’s cultural exports to enhance global influence (soft power).
- WAVES Summit acts as a platform to showcase India’s creative leadership globally.
- Economic Diversification:
- Signals diversification from traditional sectors (agriculture, IT) to IP-led economic models.
- Creative industries offer potential for employment, entrepreneurship, and foreign investment.
- Digital & Technological Implications:
- Acknowledgment of evolving screen consumption trends (smaller screens, growing viewership).
- Push for digital-first content strategies that cater to global audiences.
