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Supreme Court of India’s Order on Advertising

Context:

Recently, the Supreme Court of India has ordered that all advertisers/advertising agencies must submit a ‘Self-Declaration Certificate’ before publishing or broadcasting any advertisement.

Relevance:

GS II: Polity and Governance

Supreme Court’s Order on Advertisements

New Requirement
  • Mandate: All advertisers and advertising agencies must submit a ‘Self-Declaration Certificate’ before publishing or broadcasting any advertisement.
  • Effective Date: Applies to all new advertisements from 18th June 2024.
Purpose
  • Goals: Ensure transparency, consumer protection, and responsible advertising practices.
Compliance and Guidelines
  • Regulatory Compliance: Adherence to relevant regulatory guidelines, including:
  • Rule 7 of the Cable Television Networks (CTN) Rules, 1994.

Norms of Journalistic Conduct of the Press Council of India.

  • Rule 7 of CTN: Advertisements must comply with Indian laws and avoid offending the morality, decency, and religious sensitivities of viewers.
Submission Process
  • Certificate Submission:
  • For TV/Radio Advertisements: Broadcast Seva Portal.
  • For Print and Digital Media Advertisements: Press Council of India portal.

Record Keeping: Advertisers must provide proof of uploading the Self-Declaration Certificate to the relevant broadcaster, printer, publisher, or electronic media platform for their records


June 2024
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