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DD Kisan Introduces AI Anchors for Modernized Channel Presentation

Context:

Recently, DD Kisan introduced two Artificial Intelligence anchors as part of its initiative to revamp the television channel’s presentation.

Relevance:

Facts for Prelims

AI Anchors: AI Krish and AI Bhoomi

Overview:

  • Names: AI Krish and AI Bhoomi.
  • Languages: Capable of speaking 50 Indian and foreign languages.
  • Functionality: These AI anchors work continuously, providing news updates 24/7 without stopping or getting tired.
  • Accessibility: Farmer viewers across all states can access these anchors.
Information Provided:
  • Agricultural research updates (national and global).
  • Trends in agriculture mandis.
  • Weather changes.
  • Information on government schemes.

Key Facts about DD Kisan:

Overview:

  • Establishment: The only TV channel in India dedicated to farmers, established by the Government of India on May 26, 2015.
  • Objective: To keep farmers informed about weather changes, global and local market conditions, enabling them to make timely and appropriate decisions.
Functions and Goals:
  • Progressive Farming: Showcases efforts of progressive farmers to inspire and educate the agricultural and rural community.
  • Holistic Development: Aims to create an environment of holistic development for farmers by providing them with necessary information and education.
  • Three-Dimensional Agriculture Concept: Focuses on balanced farming, animal husbandry, and plantation to strengthen agricultural practices.

-Source: The Hindu


June 2024
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