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DD Kisan Introduces AI Anchors for Modernized Channel Presentation


Recently, DD Kisan introduced two Artificial Intelligence anchors as part of its initiative to revamp the television channel’s presentation.


Facts for Prelims

AI Anchors: AI Krish and AI Bhoomi


  • Names: AI Krish and AI Bhoomi.
  • Languages: Capable of speaking 50 Indian and foreign languages.
  • Functionality: These AI anchors work continuously, providing news updates 24/7 without stopping or getting tired.
  • Accessibility: Farmer viewers across all states can access these anchors.
Information Provided:
  • Agricultural research updates (national and global).
  • Trends in agriculture mandis.
  • Weather changes.
  • Information on government schemes.

Key Facts about DD Kisan:


  • Establishment: The only TV channel in India dedicated to farmers, established by the Government of India on May 26, 2015.
  • Objective: To keep farmers informed about weather changes, global and local market conditions, enabling them to make timely and appropriate decisions.
Functions and Goals:
  • Progressive Farming: Showcases efforts of progressive farmers to inspire and educate the agricultural and rural community.
  • Holistic Development: Aims to create an environment of holistic development for farmers by providing them with necessary information and education.
  • Three-Dimensional Agriculture Concept: Focuses on balanced farming, animal husbandry, and plantation to strengthen agricultural practices.

-Source: The Hindu

June 2024