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How does e-Technology help farmers in production and marketing of agricultural produce ? Explain it

E-Technology has revolutionized multiple sectors, and agriculture is no exception. The integration of e-Technology in agriculture has empowered farmers, enabling them to enhance production and simplify the marketing of their produce. Here’s how e-Technology aids farmers in these crucial areas, using information from the provided source:

E-Technology in Agricultural Production:

  1. Weather Forecasting: Apps and platforms provide farmers with real-time weather forecasts, allowing them to take timely actions. Accurate weather information can help in deciding the sowing time, protecting crops from unforeseen weather events, and optimizing irrigation.
  2. Soil Health Analysis: E-Technology facilitates soil health card systems which offer insights into soil health, enabling farmers to choose appropriate crops and fertilizers.
  3. Expert Assistance: Platforms like e-Krishi Samvad offer farmers expert advice on various issues they might face. This could range from pest control to crop selection, ensuring better yield and reduced losses.
  4. Disease Identification: Mobile applications help farmers identify crop diseases by analyzing photographs of the affected plant. Early detection can lead to timely intervention, saving significant crop volumes.

E-Technology in Marketing of Agricultural Produce:

  1. Digital Platforms: Platforms like e-NAM (Electronic National Agriculture Market) connect farmers to buyers across the country, ensuring better price realization and eliminating middlemen. It promotes transparent transactions and ensures that farmers get a fair price for their produce.
  2. Real-time Price Information: E-Technology platforms provide farmers with current prices of agricultural products across different markets, helping them make informed decisions about where and when to sell.
  3. Direct Connect with Consumers: Apps like Kisan Sabha connect farmers directly to the transporters, warehouse operators, and consumers, reducing the cost of intermediaries.
  4. Online Training: Platforms offer training sessions for farmers on various aspects of marketing, equipping them with skills to negotiate better and understand market dynamics.
  5. Warehouse and Cold Storage Information: Digital platforms give farmers information on the nearest warehouses or cold storages, ensuring that they can store their produce effectively, reducing post-harvest losses and ensuring better price realization at a later time.


E-Technology in agriculture is a game-changer, especially in a country like India where agriculture is the backbone of the economy. By leveraging e-Technology, farmers are not only optimizing their production processes but are also able to market their produce in a more efficient manner. The progressive use of platforms like e-NAM and Kisan Sabha signifies the digital transformation of agriculture, bringing empowerment and prosperity to the farming community.

March 2024