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One District One Product wall


The One District One Product (ODOP) initiative has collaborated with the Deendayal Antyodaya Yojna – National Rural Livelihoods Mission (DAY-NRLM) to unveil the captivating ‘ODOP Wall’ in a bid to showcase India’s diverse and exceptional craft heritage.


GS II: Government policies and Interventions

Dimensions of the Article:

  1. One District One Product (ODOP) Initiative
  2. About Deendayal Antyodaya Yojana-National Rural Livelihood Mission:

One District One Product (ODOP) Initiative:

  • Program under DPIIT: The One District One Product (ODOP) initiative operates within the Department for Promotion of Industry and Internal Trade (DPIIT) under the Ministry of Commerce & Industry.
  • Product Identification: This collaborative program identifies unique products from each district, encompassing handicrafts, handloom items, and agricultural goods that carry cultural significance and distinct qualities.
Aims and Objectives:
  • Economic and Sociocultural Growth: ODOP’s primary goals are to unlock the full potential of districts, facilitate economic and socio-cultural development, and create job opportunities, particularly in rural regions.
  • District Specialization: The initiative aspires to transform each district into an export center by promoting its specialized products.
  • Atmanirbhar Bharat Vision: ODOP aligns with the vision of ‘Atmanirbhar Bharat’ (Self-reliant India) by fostering manufacturing, boosting local businesses, identifying international markets, and more.
Implementation Strategy:
  • Product Promotion: The initiative promotes products rooted in the unique identity of their district, thus preserving local heritage.
  • Export Hub Transformation: ODOP intends to elevate every district to the status of an export hub by enhancing production, supporting local enterprises, and connecting with potential global consumers.

About Deendayal Antyodaya Yojana-National Rural Livelihood Mission:

  • It is a centrally sponsored programme, launched by the Ministry of Rural Development in June 2011.
  • To eliminate rural poverty through the promotion of multiple livelihoods and improved access to financial services for the rural poor households across the country.
  • To reach out to all rural poor households and impact their livelihoods.

The objective of the Mission is to promote sustainable livelihoods for the poor such that they come out of poverty. The institutions of the poor are intended to facilitate

  • access to formal credit;
  • support for diversification and strengthening of livelihoods;
  • and access to entitlements and public services.
  • It involves working with community institutions through community professionals in the spirit of self-help which is a unique proposition of DAY-NRLM.
  • It impacts the livelihoods through universal social mobilization by inter alia organising one-woman member from each rural poor household into Self Help Groups (SHGs), their training and capacity building, facilitating their micro-livelihoods plans, and enabling them to implement their livelihoods plans through accessing financial resources from their own institutions and the banks.
  • It is implemented in a Mission mode by special purpose vehicles (autonomous state societies) with dedicated implementation support units at the national, state, district and block levels, using professional human resources in order to provide continuous and long-term handholding support to each rural poor family.

-Source: The Hindu

May 2024