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SAGE Portal: Empowering the Silver Economy


Recently, the Minister of State for the Ministry of Social Justice and Empowerment provided valuable insights into the accomplishments of the Seniorcare Ageing Growth Engine(SAGE) Portal and Senior Able Citizens for Re-Employment in Dignity (SACRED) Portal the significant contributions made under the Atal Vayo Abhyuday Yojana (AVYAY).


GS II: Government policies and Interventions

Dimensions of the Article:

  1. SAGE Portal: Empowering the Silver Economy
  2. SACRED Portal: Empowering Senior Citizens through Re-Employment
  3. Atal Vayo Abhyuday Yojana (AVYAY): Holistic Support for Senior Citizens

SAGE Portal: Empowering the Silver Economy

The SAGE (Seniorcare Aging Growth Engine) Portal is an initiative aimed at fostering innovation in elderly care solutions and promoting investment in the “silver economy” segment. The silver economy refers to the system of producing, distributing, and consuming goods and services to meet the needs of older and aging individuals.

Key Features of SAGE Portal:
  • Catalyst for Innovation: The SAGE Portal serves as a catalyst to attract entrepreneurs and start-ups to invest in the silver economy, encouraging the development of innovative solutions for elderly care.
  • One-Stop Access: The portal provides convenient “one-stop access” for stakeholders, including senior citizens and their families, to discover and access a wide range of products and services catering to their specific needs.
  • Government Facilitator: The government plays a crucial role as a facilitator, enabling the elderly to access the products and services offered by identified start-ups through the SAGE Portal.
  • Equity Support for Start-ups: Selected start-ups or start-up ideas in the silver economy space receive equity support of up to Rs. 1 crore per project through the Industrial Finance Corporation of India (IFCI).
  • Government Equity Cap: To promote private sector participation, the government ensures that the total government equity in the supported start-up does not exceed 49%.

SACRED Portal: Empowering Senior Citizens through Re-Employment

The SACRED (Senior Citizens Re-Employment and Deployment) Portal is an initiative aimed at empowering senior citizens by providing them with opportunities for re-employment. The portal is specifically designed to cater to the needs and requirements of citizens aged 60 years and above, focusing on their unique skills and preferences.

Key Features of SACRED Portal:
  • Job Opportunities for Senior Citizens: The SACRED Portal offers job opportunities for senior citizens, enabling them to find suitable work options that align with their preferences and skills.
  • Virtual Matching System: The portal employs a virtual matching system that connects the preferences of senior citizens with private enterprises seeking experienced individuals. This system ensures a more efficient and effective job matching process.
  • Financial Security: Through re-employment opportunities, the SACRED Portal aims to help senior citizens attain financial security, reducing their dependence on external support and fostering greater independence.

Atal Vayo Abhyuday Yojana (AVYAY): Holistic Support for Senior Citizens

The Atal Vayo Abhyuday Yojana (AVYAY) is a comprehensive scheme that aims to provide holistic support for senior citizens in India. It addresses various aspects of elderly care and welfare, ensuring a better quality of life for the elderly population.

Components of AVYAY:

Integrated Programme for Senior Citizens (IPSrC):

  • This component provides financial aid to implementing agencies to run and maintain Senior Citizens Homes.
  • These homes offer shelter, food, medical care, and entertainment opportunities for indigent senior citizens.

State Action Plan for Senior Citizens (SAPSrC):

  • States and Union Territories receive grant-in-aid to implement various welfare activities for indigent senior citizens.
  • These activities include creating a pool of trained geriatric caregivers and conducting special cataract drives.

Rashtriya Vayoshri Yojana (RVY):

  • Under this component, eligible senior citizens suffering from age-related disabilities receive assisted living devices.
  • These devices enhance their bodily functions and help them overcome their disabilities.

Elderline – National Helpline for Senior Citizens (NHSC):

  • The Elderline offers a toll-free helpline (14567) to provide free information, guidance, emotional support, and field intervention in cases of abuse.
  • The helpline aims to ensure an improved quality of life for senior citizens by addressing their concerns and needs.

Senior-care Ageing Growth Engine (SAGE):

  • This component aims to encourage youth to think about the problems of the elderly and come up with innovative ideas for elderly care.
  • It promotes these ideas by providing equity support to start-ups in the elderly care sector.
Outcomes of AVYAY:
  • Nearly 1.5 lakh beneficiaries are staying in Senior Citizen homes, receiving essential care and support.
  • Over the last three financial years, a total of Rs. 288.08 crore in grants-in-aid has been released, benefiting 3,63,570 senior citizens.
  • AVYAY has led to an improved quality of life and social integration for indigent elderly individuals.
  • The scheme also promotes an inclusive society that values and respects senior citizens.
  • Additionally, it contributes to economic growth by developing the “silver economy” and generating employment opportunities in the elderly care sector.

April 2024