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About One District One Product Initiative

Focus: GS III- Agriculture

Why in News?

ODOP initiative is operationally merged with ‘Districts as Export Hub (DEH)’ initiative of the DGFT, Department of Commerce, with the Department for Promotion of Industry and Internal Trade (DPIIT) as a major stakeholder.

About One District, One Product

Nodal: Ministry of Food Processing Industries (MOFPI). 

  • The ODOP initiative is aimed at manifesting the vision of the Hon’ble Prime Minister of India to foster balanced regional development across all districts of the country.
  • The idea is to select, brand, and promote One Product from each District of the country
    • For enabling holistic socioeconomic growth across all regions
    • To attract investment in the District to boost manufacturing and exports
    • To generate employment in the District
    • To provide ecosystem for Innovation/ use of Technology at District level to make them competitive with domestic as well as International market
Objectives of the scheme:
  • Preservation and development of local crafts / skills and promotion of the art.
  • Increase in the incomes and local employment (resulting in decline in migration for employment).
  • Improvement in product quality and skill development.
  • Transforming the products in an artistic way (through packaging, branding)
  • To connect the production with tourism (Live demo and sales outlet – gifts and souvenir)
  • To resolve the issues of economic difference and regional imbalance
  • To take the concept of ODOP to national and

Some of the achievements of ODOP:-

  • The ODOP GeM Bazaar was launched on the Government e-Marketplace (GeM) with over 200 product categories created on the platform to promote sales and procurement of ODOP products across the country.
  • ODOP products are showcased in various International forums such as World Economic Forum, DAVOS in May 2022, at International Yoga day (IYD) in New York, US in June 2022 etc.
  • The ODOP initiative has been identified for the prestigious Prime Minister’s Award for Excellence in Public Administration in Holistic Development through One District One Product (ODOP) category in April, 2022.

Districts as Export Hubs Scheme:

Nodal: Ministry of Commerce and Industry.

  • It is a Centrally Sponsored Scheme.
  • The Scheme will be part of the new Foreign Trade Policy(FTP).
  • Under the scheme, District Export Promotion Committees(DEPCs) have been constituted in most of the districts and products and services with export potential have been identified in each district.
  • Directorate General of Foreign Trade(DGFT) is the Implementing Body.
  • Aim: To help producers across 200 districts scale up manufacturing and find foreign buyers for their goods.

December 2023