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Mera Yuva Bharat


Union Cabinet has approved the establishment of an autonomous body called Mera Yuva Bharat (MY Bharat).


GS II: Polity and Governance

Dimensions of the Article:

  1. Mera Yuva Bharat (MY Bharat) – A Platform for Youth Empowerment
  2. The Need for Mera Yuva Bharat (MY Bharat)

Mera Yuva Bharat (MY Bharat) – A Platform for Youth Empowerment

  • A platform for young individuals to engage in voluntary work in their chosen fields.
  • Serves as a one-stop shop for youth and central government ministries.
  • Focuses on creating a centralized youth database.
  • No financial remuneration involved.
  • Scheduled to launch on National Unity Day, October 31, 2023.
  • Primary objective: To establish a comprehensive Government platform for youth development.
Key Features:
  • Benefits individuals in the age group of 15-29 years, aligning with the National Youth Policy.
  • For adolescents, beneficiaries are in the age group of 10-19 years.
  • Facilitates access to resources and opportunities for youth, enabling them to become community change agents and nation builders.
  • Promotes youth as a bridge (Yuva Setu) between the Government and citizens.
  • Aims to harness the immense energy of youth for nation-building.
  • The establishment of MY Bharat will result in:
    • Leadership development in youth.
    • Enhancing leadership skills through experiential learning.
    • A focus on making youth social innovators and community leaders.
    • Prioritizing Youth Led development for active involvement.
    • Better alignment of youth aspirations with community needs.
    • Improved efficiency through the convergence of existing programs.
    • Acts as a one-stop shop for young people and government ministries.
    • Establishes a centralized youth database.
    • Enhances two-way communication for youth engagement in government initiatives and activities.
    • Ensures accessibility by creating a physical ecosystem.

The Need for Mera Yuva Bharat (MY Bharat)

  • India’s youth play a pivotal role in shaping the nation’s future, especially as the country marks 75 years of independence under Vision 2047.
  • Vision 2047 requires a framework that brings together rural, urban, and rurban youth on a single platform.
  • Existing departmental schemes, developed over the past 50 years, were designed to meet the needs of rural youth based on the understanding prevailing at the time.
  • Rapid urbanization and changing landscapes necessitate a reevaluation of these approaches.
  • Creating a unified framework for rural, urban, and rurban youth is imperative, and MY Bharat aims to fulfill this need.
  • There is a pressing requirement for a contemporary, technology-driven platform for the government to engage with today’s youth.
  • In the fast-paced, digitally connected world, technology can effectively connect youth with programs to enhance their skills and engage them in community activities.
  • MY Bharat will expand the outreach efforts of the Department of Youth Affairs.
  • The platform seeks to establish a “phygital” ecosystem, combining physical and digital elements, to empower youth as catalysts for community transformation.
  • Notably, a recent nation-wide program, “Meri Maati Mera Desh,” hosted on the portal, involved 50 million young participants who planted 23 million saplings to create Amrit Vatikas across India.

December 2023