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One-Year Anniversary of Shoonya Campaign

Focus: GS II- Governance

Why in News?

NITI Aayog Celebrates One-Year Anniversary of Shoonya Campaign

About Shoonya campaign :

  • Shoonya is a consumer awareness campaign to reduce air pollution by promoting the use of electric vehicles (EVs) for ride-hailing and deliveries.
  • The campaign has 130 industry partners, including ride-hailing, delivery and EV companies.
  • As part of the campaign, a corporate branding and certification programme is being launched to recognise and promote industry’s efforts towards transitioning to EVs for final-mile deliveries.
  • An online tracking platform will share the campaign’s impact through data such as vehicle kilometers electrified, carbon savings, criteria pollutant savings and other benefits from clean delivery vehicles.
Aim:

To accelerate adoption of electric vehicles (EVs) in the urban deliveries segment and create consumer awareness about the benefits of zero-pollution delivery.

Need for Electric Vehicles:

  • Rapid global urbanization and e-commerce sales are driving significant growth in urban freight and mobility demand.
  • In India, these sectors are expected to grow at a CAGR of 8% through 2030.
  • If this demand is met by internal combustion vehicles (ICE), it would significantly increase local air pollution, carbon emissions, and lead to adverse public health effects.
  • EVs offer an opportunity to address these challenges.
  • Compared to ICE vehicles, EVs do not emit PM or NOx emissions at the tailpipe; they release 60% less CO2 and have 75% lower operating costs.
  • Shoonya supplements existing national and sub-national EV policies as well as corporate efforts in India by creating consumer awareness and demand for zero pollution rides and deliveries in Indian cities.

February 2023
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