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PIB Summaries 11 July 2023


  1. One District One Product (ODOP) Programme
  2. Ayushman Bharat

One District One Product (ODOP) Programme

Focus: GS II: Government Policies and Interventions

Why in News?

Recently, One District One Product (ODOP) programme under Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce & Industry collaborated with an e-commerce player, Groyyo to onboard aggregators selling ODOP-identified products on its platform.

One District One Product (ODOP) programme:

  • The ODOP programme was launched by the Ministry of Food Processing Industries in 2018.
  • The objective is to promote economic and socio-cultural growth, create employment opportunities, and maximize the potential of each district in India, particularly in rural areas.
Promoting District Specialization:
  • The initiative aims to transform each district into an export hub by focusing on promoting the product(s) in which the district specializes.
  • This is done through scaling up manufacturing, supporting local businesses, identifying potential foreign customers, and other strategies to boost exports.
Alignment with Atmanirbhar Bharat Vision:
  • The ODOP initiative is aligned with the vision of achieving self-reliance (Atmanirbhar Bharat) by promoting local products and industries.
  • It aims to enhance the competitiveness of district-specific products and strengthen their presence in domestic and international markets.
Product Identification and Implementation:
  • A total of 1102 products from 761 districts across the country have been identified under the ODOP initiative.
  • The selection of products is based on the existing ecosystem in each district, products identified under the Districts as Export Hubs (DEH) initiative, and Geographical Indication (GI)-tagged products.
  • The final list of products is communicated to the Department for Promotion of Industry and Internal Trade (DPIIT) by the relevant State/Union Territory departments.
Collaboration with Directorate General of Foreign Trade:
  • The ODOP initiative is carried out in coordination with the “Districts as Exports Hub” initiative by the Directorate General of Foreign Trade (DGFT), Department of Commerce.
  • This collaboration aims to support the export potential of district-specific products and enhance their global market reach.

Ayushman Bharat

Focus:  GS II-  Issues relating to development and management of Social Sector/Services relating to Health, Education, Human Resources.

Why in News?

The Prime Minister, Shri Narendra Modi has lauded the expansion of Ayushman Bharat scheme to more than 1.60 lakh health and wellness centres.  

About Ayushman Bharat Pradhan Mantri Jan Arogya Yojana (AB-PMJAY)

  • Ayushman Bharat – Pradhan Mantri Jan Arogya Yojana (AB-PMJAY) is a Centrally Sponsored Scheme having central sector component under Ayushman Bharat Mission anchored in the Ministry of Health and Family Welfare (MoHFW).
  • It is an umbrella of two major health initiatives, namely Health and wellness Centres and National  Health Protection Scheme.
  • The PM Jan Arogya Yojana beneficiaries get an e-card that can be used to avail services at an empanelled hospital, public or private, anywhere in the country, with which they can walk into a hospital and obtain cashless treatment.
  • The scheme has certain pre-conditions by which it picks who can avail of the health cover benefit. While in the rural areas the list is mostly categorized on lack of housing, meagre income and other deprivations, the urban list of PMJAY beneficiaries is drawn up on the basis of occupation.
  • AB PM-JAY is the flagship scheme of the Union government as a part of the Indian government’s National Health Policy.
National Health Protection Mission (AB-PMJAY)
  • AB-PMJAY provides a defined insurance benefit cover of Rs. 5 lakh per family per year. This cover will take care of almost all secondary care and most of tertiary care procedures.
  • To ensure that nobody is left out (especially women, children and elderly) there will be no cap on family size and age in the scheme.
  • The beneficiaries can avail benefits in both public and empanelled private facilities. All public hospitals in the States implementing AB-PMJAY, will be deemed empanelled for the Scheme.
  • Benefits of the scheme are portable across the country and a beneficiary covered under the scheme will be allowed to take cashless benefits from any public/private empanelled hospitals across the country.
  • To control costs, the payments for treatment will be done on package rate (to be defined by the Government in advance) basis.
Health and Wellness Centres (AB-PMJAY)
  • Under this 1.5 lakh existing sub centres will bring health care system closer to the homes of people in the form of Health and wellness centres.
  • These centres will provide comprehensive health care, including for non-communicable diseases and maternal and child health services.

About the National Health Authority (NHA)

  • National Health Authority (NHA) is the apex body responsible for implementing India’s flagship public health insurance/assurance scheme called “Ayushman Bharat Pradhan Mantri Jan Arogya Yojana”.
  • The NHA been entrusted with the role of designing strategy, building technological infrastructure and implementation of “Ayushman Bharat Digital Mission” to create a National Digital Health Eco-system.
  • National Health Authority (2019) is the successor of the National Health Agency, which was functioning as a registered society since 2018 (Not a Statutory body).
  • NHA has been set-up to implement PM-JAY, as it is popularly known, at the national level.
  • NHA is an attached office of the Ministry of Health and Family Welfare with full functional autonomy.
  • NHA is also leading the implementation for Ayushman Bharat Digital Mission ABDM in coordination with different ministries/departments of the Government of India, State Governments, and private sector/civil society organizations.
  • NHA is governed by a Governing Board chaired by the Union Minister for Health and Family Welfare and it is headed by a Chief Executive Officer (CEO), an officer of the rank of Secretary to the Government of India, who manages its affairs.

April 2024